Great Website: Cereal F.A.C.T.S. (Food Advertising to Children and Teens Score). The Food Advertising to Children and Teens Score (FACTS) was developed to scientifically measure food marketing to youth. While young people are exposed to marketing for a variety of food products, cereal was chosen as the first food category to be evaluated using FACTS because cereal companies target children more than any other sector of the packaged food industry. The amount of money cereal companies spend on marketing to children exceeds $156 million per year on television alone. Check out the website to get the “facts” on your favorite breakfast cereal!